Although paid advertising can be beneficial in producing immediate results, the results obtained are usually short term requiring a continued ongoing investment for achieving ongoing results. Unlike paid advertising which produces a relatively consistent return on investment over time, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are geared for producing long term benefits while improving ROI over time.
If your website is not generating leads on its own, chances are it has not been optimized properly for search engines or not at all. SEO provides targeted visibility for your business through non-paid mediums including organic search engine results. Obtaining maximum exposure through non-paid mediums requires the following SEO techniques: